30 Under
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30 Under

Sep 18, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Your feet are about to be so cozy in the smiley face slippers you got for a steal.

BuzzFeed Staff

Promising review: "If you're in need of a pick-me-up or simply love fun and cozy slippers, I highly recommend the smiley faces slippers. They will undoubtedly add a touch of joy to your daily routine. This purchase was definitely worth it, and I couldn't be more delighted with my choice! —Mark

Get it from Amazon for $15.95 (available in women's sizes 5–12 and five colors).

Get it from Amazon for $18.78 (available in four colors and styles).

See it in action on TikTok here.

Record Racks is a small business based in Austin, Texas.

Promising review: "Such a cool little shelf! We are already getting compliments and it is such a better solution than putting the sleeve of the album that’s playing on top of the record player!" —Alex

Get it from Record Racks on Etsy for $17.99 (available in 14 colors).

Promising review: "Easy eggs and pancakes. This is a family favorite!! We love cooking with this. It makes breakfast quick and cleanup easy." —AmazonCustomer

Get it from Amazon for $19.99.

Promising review: "Gorgeous ring!! It sparkles and shines just as an expensive gold ring would. I am absolutely thrilled with the quality of the ring and the beauty!" —NYC customer

Get it from Amazon for $13.95 (available in five sizes and three colors).

And if you're looking for the crisscross ring pictured on the right, you can find it here for $12.95.

They have a peel-and-stick application on the back, so they're best for light things. But if you want something a little stronger, you could always use Command strips.

Promising review: "I LOVE these!! I can hang my bags, sweaters, keys, and just about anything on these. Using these gives me a lil boost of joy throughout the day." —meagan murphy

Get a four-piece set from Amazon for $15.99.

Promising review: "I've been needing to update my wardrobe with some chic basics, and this is my faaaaavorite. Really elevates an outfit subtly. I love the open-back, and I don't have a problem with it falling. I wear this with nipple covers, and it doesn't look noticeable, but also you don't need them. This shirt survived me thrashing around during karaoke 10/10." —Amazon Customer

Get it from Amazon for $18.99 (available in women's sizes XS–L and in 25 colors).

Promising review: "I love this fun, perfect sized little tray. I empty my pockets and leave everything on this when I get home every day." —Octavio

Get it from Amazon for $18.95 (available in four styles).

Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving onto K beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable but it was gotten tremendously better thanks to this product and this product alone." —Marc

Get it from Amazon for $17.78.

Promising review: "I love this blanket so much that I purchased it in black and white. The pattern is so cute, extremely soft, and a pretty good size for a throw blanket. It doesn’t shed and is the perfect accent throw blanket. My fiancé loved it so much for my family room that I ended up purchasing another one. Definitely get it." —Katrina

Get a 51"x63" size from Amazon for $16.99 (available in two sizes and 16 colors for under $20).

Gasp is a woman-owned small business offering a selection of super fun home decor pieces, gifts, and accessories. They have two locations — one in Orlando, Florida and the other in Charleston, South Carolina.

Get it from Gasp for $18 (available in cream and pink).

Promising review: "This alligator lemon squeezer is super fun! I recommend for a fun gift or white elephant gift." —AC

Get it from Amazon for $14.95.

Promising review: "We wanted to light the steps going up to the bathroom and came across this excellent product. We have no electrical outlets in the hall, so a plug-in nightlight was not an option for us. I read other reviews that mention the sticky back rips paint off the wall, so I went ahead and drilled a hole through the middle of the back plate, and used a screw to secure it instead; this way if I ever want to move the light I can do so. We will definitely recommend it to friends and family." —biallasamantha

Get it from Amazon for $18.89 (available in two colors and also packs of two for more than $20). Clip the "10% coupon" to see that price reflected at checkout!

Born Gold Crafts is a small business located in Oakhill, United Kingdon creating resin keychains, jewelry, buttons, and more.

Promising review: "This is an absolutely gorgeous key ring, I’m delighted and will be ordering more! Thank you!" —kateszostak

Get it from Born Gold Crafts on Etsy for $7.97 (available in 26 letters and seven colors).

Promising review: "Adorable! I love all of the colors and how there are no batteries needed, you charge it through USB. It's soft and doesn’t have anything that can be swallowed so it’s perfect for little ones. I should mention I bought this for my teenage children who love it too. They saw it on TikTok." —DentalDork

Get it from Amazon for $18.99.

Promising review: "I love it, but I would recommend going down a size if you are shorter and don’t want your boobs almost falling out because the neckline is lowww. 10/10💖" —Mierrabella

Get it from Urban Outfitters for $19.95 (originally $44+; available in women's sizes XS–L and in four colors).

*Yes, I know that is not even close to the real number, but doesn't it sometimes feel like it?

Promising review: "I love this product. I got it because of all the hype on TikTok, but I gotta say I actually find it a really nice way to display my bottle and accessories cleaner. It matches perfect with my boom grass. Makes my kitchen feel warm." —DIPC

Get it from Amazon for $15.99+ (available in two colors, as well as just replacement brushes).

Promising review: "I do not purchase many hair accessories, but when I saw this one, I had to have it, and it did not disappoint. It is a strong clip that holds my hair in place well and is one of the most stylish clips ever. Very artistic. You will be happy with this one." —Inging

Get it from Anthropologie for $10 (available in four colors).

Promising review: "It is very cute and bigger than I expected! I loved it for my guest room and it’s soft and fluffy! My guests love propping their head up with it since it’s so comfortable!" —Dr. P

Get it from Amazon for $15.59+ (available in 10 colors all under $20).

Promising review: "Such a cute color combo. The texture of the whole skirt is suede, and it has a small zipper on the side to zip up. The skirt has amazing stretch as well" —E.G.

Get it from Forever 21 for $13.99 (originally $19.99; available in women's sizes 1X–3X and in two color combinations).

Promising review: "I wish I could begin to describe my love for this toast light. My son gave it to me for Christmas. The absolute JOY his little face brings me. He sits right here with me every day while I work. His soft little glow and cute smile warms my heart. Also, who doesn't love toast?? I love him so much and my life is now complete." —Amanda Gikas

Get it from Amazon for $15.89+ (available in three colors all under $20).

Sawyer and Scout is a Utah-based woman-owned small business offering almost 200 different nail wraps and press-on nails.

BuzzFeed shopping editor Katy Herman says: "I looooove doing my nails at home and have since the pandemic started; it's a nice weekly self-care ritual and, since I bite my nails, and they're super short, less painful than a salon mani. I've tried out several different stick-on pattern designs, and let me go on record saying I've stopped splurging on ManiMe's sets in favor of even cuter and longer-lasting $5 options on Etsy from small businesses like Sawyer and Scout and Pretty Fab Nails. They're better bang for your buck and dare I say a better product, period!

When I tried this particular set from Utah-based shop Sawyer and Scout, I was honestly blown away — I had these stickers on for over a week, and they were still over 90% intact on every finger, without a single one having fallen off since I applied them. As if that wasn't enough, they're somehow only FIVE BUCKS. They weren't hard to apply or shape to my nails at all. All of that plus the fact that this small biz makes tons and tons more designs for their wraps (which are made from real nail polish on medical-grade adhesive) = many more orders in my future. The only thing I didn't like was that there was a lot of pesky peeling involved to access each sticker, and that combined with my short nails mean that the process made a decent amount of waste. Still, I'm super excited about finding this brand, and the fact that each set comes with a few extras means you have backups if you mess up *or* you can save them for future manis to come (hello accent nails!). And psst, another tip: I finished off my mani with my favorite Orly top coat."

Get 16 wraps from Sawyer and Scout on Etsy for $4.99.

Promising review: "These are so cute, pleasantly surprised by all the beading work especially for the price. Feel like these could be much more expensive in a local shop!" —Lauren

Get a set of four from Amazon for $19.99 (available in eight styles).

This California-based Etsy shop has been specializing in Disney decor since 2017. A portion of sales proceeds from every purchase goes to the Make-A-Wish Foundation.

Promising review: "Yay! I love this sticker. It's so fun to see the rainbows shine through on a sunny day. I miss my trips to Disneyland so much and it's always a reminder to me that greater times are ahead and we won't be stuck in this situation forever. Love it so much!" —Jessica Ritter

Get it from Wish Upon Magic on Etsy for $11.99.

Check out a TikTok showing all the bags can hold.

Promising reviews: "I bought these because of the famous TikTok video. All I have to say is that they are sooo cute. Great quality. And perfect size. 100% recommend." —angelina

"I love these to put in my purses!! It’s organized and can fit lipliners/lipsticks/sanitizer. So it isn’t just everywhere in my purse. Recommend :)" —Bonita Infante

Get a set of two from Amazon for $9.99 (available in seven colors/patterns).

Talking Out of Turn is a woman-owned small business that creates most of its stationery and lifestyle goods in-house right outside of Dallas, Texas.

Get it from Talking Out Of Turn for $16 (available in three styles).

It can also be used as an alarm, has a four-level brightness adjustment, and the remote control works from up to 8–10 meters away.

Promising review: "I saw this on TikTok and thought it'd look cool. My boyfriend and sister love this too. It's easy to set up, you just need to follow the instruction carefully." —agrm

Get it from Amazon for $15.19 (available in two colors under $20).

Promising review: "These are so pretty and great quality for the price point. You won’t be disappointed. Follow the simple directions on the packaging and enjoy." —Amazon Customer

Get it from Amazon for $14.99.

Check out a TikTok of the magnetic acrylic planner in action.

Each planner also comes with six colorful markers!

Promising review: "I love the bright colors of the markers that it comes with and it’s super helpful to remember what we’re having for dinner for the week! Comes with markers, an eraser, a little cloth, and some little sticky pads to put on the back of the magnets so that it doesn’t scratch your fridge up, love that!" —Krista Paige

Get it from Amazon for $18.99.

Promising review: "Oh my gosh this is PERFECT. I bought it for my ski trip to Austria and it was incredible. I was able to keep it on me without worrying about putting my purse on the floor or leaning down and stuff falling out. I’ve gotten so many compliments on it. Well made, amazing price!" —KernsLB

Get it from Amazon for $13.99 (available in eight colors).

Reviews have been edited for length and/or clarity.

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